Google AdWords Management
At LO Graphs, we help businesses reach the right audience at the right time using powerful Google Ads strategies designed to generate real results. Our professional Google Ads management service focuses on driving qualified traffic, generating leads, and increasing revenue for your business. Running Google Ads without the right expertise can quickly lead to wasted advertising spend and missed opportunities. That’s where our team comes in. Whether you’re a small local business, growing brand, or established company, our Google Ads solutions are designed to deliver measurable results and maximise your return on investment. And if our standard packages don’t perfectly match your needs, we’ll happily create a custom Google Ads strategy tailored specifically to your business goals and budget.
How Our Google Ads Management Works
Managing a successful Google Ads campaign requires constant monitoring, optimisation, and data analysis. With LO Graphs managing your campaigns, we will:
• Monitor your campaign performance
• Optimise keywords and targeting
• Improve ad performance and conversions
• Adjust bidding strategies
• Track analytics and results
• Provide clear performance reports
Google Ads campaigns can quickly become complex and difficult to manage without the right experience. If campaigns are not properly optimised, businesses often experience:
• Wasted advertising budget
• Low conversion rates
• Poor audience targeting
• Missed opportunities to outrank competitors
Our experienced digital marketing team ensures your campaigns remain efficient, competitive, and profitable.
Smart Advertising That Delivers Results
At LO Graphs, we build strategic Google Ads campaigns designed to place your business in front of customers who are actively searching for your products or services. Our approach focuses on precision targeting, conversion optimisation, and data-driven performance, ensuring your advertising budget delivers measurable results.
Search Campaigns
Appear at the top of Google search results when potential customers are actively looking for what you offer. Our team builds highly structured Google Ads campaigns that target the exact keywords your ideal customers are searching for. By focusing on high-intent search terms, we ensure your ads reach people who are already ready to take action.
Negative Keyword Management
One of the most common mistakes in Google Ads is wasting budget on irrelevant searches. At LO Graphs, we carefully build and maintain negative keyword lists to prevent your ads from showing to the wrong audience. This helps ensure your advertising budget is spent only on qualified traffic that is more likely to convert.
Conversion-Focused Ad Copy
Great ads do more than appear on Google — they persuade people to click and take action. Our team creates compelling ad copy that speaks directly to your customers’ needs and search intent. Multiple headlines and descriptions are tested to identify the combinations that deliver the highest click-through rates and lead generation.
Local & International Targeting
Whether your business serves a local city, multiple regions, or customers across South Africa and Overseas, we configure advanced geographic targeting to ensure your ads appear in the right locations. This ensures your advertising budget reaches the most relevant audience while avoiding unnecessary spend outside your service area.
Landing Page Optimisation
Clicks alone don’t grow a business — conversions do. We analyse and optimise the landing pages where your ad traffic arrives, ensuring they are structured to capture leads, generate enquiries, and drive sales. Our goal is to turn more visitors into customers.
Full Conversion Tracking & Analytics
Data is the key to improving campaign performance. Our team sets up advanced tracking systems using tools like Google Analytics 4 and Google Tag Manager, along with call tracking where required. This allows us to measure exactly which keywords, ads, and campaigns are generating real leads and revenue — not just clicks.
Results-Driven Digital Advertising
With LO Graphs managing your Google Ads campaigns, you gain a partner focused on maximising your return on advertising investment while growing your business online.
Google Ads Management Pricing
Ad spend is separate from the management fee packages. For Custom quotes please feel free to contact us.
Google Ads Setup Package
R5,000 once-off
Perfect for businesses that want a professionally built campaign but prefer managing it themselves. We build and configure your Google Ads campaigns correctly so you can start advertising immediately.
Includes:
✔ Google Ads account setup
✔ Conversion tracking setup
✔ Keyword research and competitor check
✔ Search campaign structure and ad groups
✔ Professional ad copy writing
✔ Google Analytics 4 linking
✔ Google Business Profile linking
✔ Campaign settings configuration
✔ Basic negative keyword setup
Ideal for startups and small businesses launching their first Google Ads campaign.
Let LO Graphs set up your Google Ads system correctly so you can focus on running your business while your advertising works for you.
Step-Up Google Ads Management
R6,500 pm
Perfect for businesses that want ongoing optimisation and lead generation without managing ads themselves. Our team actively monitors and improves your campaigns to maximise performance and reduce wasted ad spend.
Includes:
✔ Everything in the Setup Package
✔ Ongoing campaign management
✔ Weekly campaign monitoring
✔ Keyword optimisation
✔ Ad performance improvements
✔ Advanced negative keyword management
✔ A/B testing of ads
✔ Monthly performance reporting
✔ Campaign optimisation to improve ROI
Ideal for businesses that want consistent lead generation and steady growth.
Let LO Graphs set up your Google Ads system correctly so you can focus on running your business while your advertising works for you.
Premium / Enterprise Google Ads Management
R8,500 pm
Designed for businesses that want aggressive growth, higher advertising budgets, and advanced campaign optimisation. This package provides hands-on campaign management and deeper strategic optimisation.
Includes:
✔ Everything in Step-Up Management
✔ Daily campaign monitoring
✔ Advanced bidding strategy optimisation
✔ Continuous keyword expansion
✔ Advanced competitor tracking
✔ Landing page optimisation advice
✔ Conversion rate optimisation
✔ Monthly strategy consultation
✔ Detailed reporting and analytics insights
✔ Priority support
Perfect for companies wanting to scale their lead generation and dominate their industry online.
Let LO Graphs set up your Google Ads system correctly so you can focus on running your business while your advertising works for you.
Prices are subject to change without notice. Please enquire for up-to-date packages.
Google Ads Packages Pricing
Minimum 6-month retainer commitment. After the initial 6 months, the retainer continues on another 6 months after review, with 60 days' written notice required to cancel.
Starter Google Ads Package
R7,500 pm
Perfect for small businesses that want to begin advertising on Google and start generating targeted leads.
Includes:
✔ Goal & conversion tracking setup
✔ 2 Search advertising campaigns
✔ 5 ad groups per campaign
✔ Up to 15 targeted keywords per ad group
✔ Monthly performance reporting via Data Studio
✔ Campaign monitoring and optimisation
Budget Allocation
R3,000 Advertising Budget
R4,500 Campaign Management
Best for Micro Businesses & Startups
Competitive Google Ads Package
R9,000 pm
Designed for businesses looking to scale their advertising and capture more market share through strategic Google Ads campaigns.
Includes:
✔ Goal & conversion tracking setup
✔ 2 Search advertising campaigns
✔ 1 Remarketing campaign
✔ 5 ad groups per campaign
✔ Up to 15 targeted keywords per ad group
✔ Monthly Data Studio performance reports
✔ Ongoing campaign optimisation
Budget Allocation
R4,000 Advertising Budget
R5,000 Campaign Management
Best for Growing SMEs
Serious Google Ads Package
R15,500 pm
Built for companies that want aggressive growth and advanced campaign strategies across multiple advertising channels.
Includes:
✔ Goal & conversion tracking setup
✔ 3 Search advertising campaigns
✔ 1 Remarketing campaign
✔ 1 Display advertising campaign
✔ 5 ad groups per campaign
✔ Up to 15 targeted keywords per ad group
✔ Monthly Data Studio reporting
✔ Advanced campaign optimisation and monitoring
Budget Allocation
R10,000 Advertising Budget
R5,500 Campaign Management
Best for SMEs & Corporate Businesses
Custom Google Ads Package
Tailored for Your Business Goals
Every business has different marketing goals, target audiences, and advertising budgets. Our Custom Package allows us to create a strategy designed specifically for your business.
Budget & Pricing:
✔ Custom advertising budget
✔ Custom management fee
